When Pellini, the distinguished menswear brand celebrated across the MENA region, envisioned a TV commercial to introduce their Ceremony Collection 2023, they turned to our creative prowess. The campaign’s concept was clear: Pellini’s attire is not just clothing; it’s a companion to a man’s most cherished moments. Our narrative journey in the commercial began with the spark of a new relationship and flowed seamlessly through life’s milestones — the first date, the wedding, and the bliss of the honeymoon. Each scene was meticulously brought to life under the direction of our Director of Photography (DOP), whose vision was eloquently transcribed into a storyboard that became the blueprint of our tale.

Collaboration was key, and it was our synergy with our sister company, The North Life’s professional production team, that infused the commercial with its cinematic elegance. The TVC, which we proudly crafted, found its audience not only on LBCi, one of Lebanon’s premier TV channels but also soared to new heights as it graced the screens aboard Middle East Airlines’ flights, offering a narrative that resonated with elegance and emotional depth — the hallmark of Pellini.