Turquoise, in collaboration with our adept sister company UPFRONT, is thrilled to present a case study that showcases our joint success in catapulting Infinix to new heights in the Lebanese market. This case study delves into the strategic planning and meticulous execution of a large-scale Out-of-Home (OOH) advertising campaign for Infinix’s Note Series.

Background: As the festive season approached, Infinix sought to amplify its presence across Lebanon with a robust OOH campaign. Turquoise, harnessing UPFRONT’s expertise, orchestrated a campaign that not only covered, but dominated the advertising landscape.

The Campaign: Strategically placed large-format advertising panels were deployed to capture the attention of the masses. The vibrant displays of Infinix’s Note Series graced every corner of Lebanon’s nine governorates: Beirut, Akkar, North Governorate, Mount Lebanon, South Lebanon, Nabatieh, Bekaa, Baalbak-Hermel, and Keserwan.

Execution: With precision, we identified high-traffic areas within each governorate, ensuring maximum visibility. The advertisements were not only visually captivating but also placed in locations that allowed for repeated exposure, a tactic proven to enhance brand recall.

Impact: The campaign was a resounding success, achieving a significant lift in brand recall for Infinix. The festive season witnessed a sharp increase in sales of the Note smartphones, a direct testament to the effectiveness of the campaign’s reach and our strategic approach.

Conclusion: This case study exemplifies how Turquoise, in synergy with UPFRONT, can elevate a brand’s market position through thoughtful and expansive advertising strategies. We celebrate the success of Infinix’s OOH campaign and look forward to more groundbreaking projects that drive results and build lasting brand equity.