A Feast of Flavors

In the competitive landscape of Lebanon’s culinary scene, Tony’s Food embarked on a mission during the Christmas season to captivate the hearts and palates of Lebanese women aged 22 to 65. The goal was clear: to elevate brand consideration, spotlighting the diverse array of high-quality products that Tony’s Food proudly offers.

Crafting a Catchy Call to Feast

For this festive venture, Tony’s Food collaborated with our team at Turquoise to concoct a campaign that resonated with the target audience. The key message, “Indulge in a Culinary Celebration with Tony’s Food,” was carefully crafted to showcase the brand’s commitment to providing a wide range of premium-quality products. This invitation aimed to entice the audience with the promise of a delectable Christmas spread that catered to diverse tastes and preferences.

The Joyful Sound of Engagement

Understanding the significance of human interactions, the campaign incorporated a multifaceted approach to increase online presence. Social media platforms were transformed into vibrant spaces where engaging content brought the brand closer to the audience. This interactive strategy aimed to create a sense of community around Tony’s Food, fostering a connection beyond the transactional.

Extending the Celebration

Beyond the festive Christmas season, our campaign continued to shine a spotlight on fast-friendly products and wholesome grilled items. Introducing characters Samir and Samira through social media, we conveyed the message that Tony’s Food products not only bring joy but also make life easier. These characters served as ambassadors, emphasizing the seamless integration of our offerings into daily routines. Additionally, we showcased these products in a separate video featuring a workout enthusiast who incorporated Tony’s Food into his fitness routine, underlining their health benefits and grilled goodness. This extension underscores the brand’s adaptability and dedication to catering to diverse lifestyles and preferences.

From Consideration to Celebration

The impact of the campaign extended beyond the digital realm. Tony’s Food experienced a significant increase in online presence, with social media metrics indicating heightened engagement and shares. The redesigned marketing materials also contributed to a more immersive brand experience, positively influencing buying decisions. The infusion of human interactions not only strengthened customer relationships but also showcased the brand’s dedication to creating a personalized, joyful experience.