Background and Objective

Tecno Mobile aimed to strengthen its connection with users in Lebanon by showcasing the intuitive and user-friendly interface of its mobile phones. To achieve this, Tecno partnered with Turquoise, seeking a digital strategy that would focus on organic growth and resonate directly with its audience. The goal was to highlight the practical features of Tecno devices through engaging and informative content, driving both awareness and usage of the product’s capabilities.

The Campaign Concept

Turquoise crafted a comprehensive campaign under the theme “Tecno’s Tips and Tricks,” featuring a series of short-form videos that demonstrated the ease of use and versatility of Tecno Mobile’s user interface. The focus was on creating content that was not only visually appealing but also simple and relatable, allowing users to easily grasp the various features of their devices.

These videos were designed to engage the audience naturally, emphasizing organic growth over paid advertising. By providing clear, practical tips on how to maximize Tecno’s features, the campaign aimed to foster a stronger relationship between Tecno and its user base.

Promotional and Production Strategy

To execute the campaign, Turquoise developed concise video content that highlighted Tecno Mobile’s unique features in a practical and engaging way. The “Tips and Tricks” series featured real-life scenarios, showcasing how users could seamlessly integrate Tecno devices into their daily routines. This approach made the content accessible to a wide range of viewers, from tech enthusiasts to casual smartphone users.

The production focused on clarity and brevity, ensuring that each video provided valuable information within a short timeframe, making it ideal for social media consumption and driving higher organic engagement.

Social Media Organic Growth

Social media played a pivotal role in the success of the campaign. Turquoise’s team managed Tecno’s platforms, strategically posting the videos and engaging with followers through comments, shares, and interactive content. The focus on organic growth paid off, as the videos quickly gained traction, drawing attention from Tecno’s existing audience while attracting new followers.

The “Tecno’s Tips and Tricks” series resonated with users, leading to a surge in organic views. Individual videos reached upwards of 400,000 views without the need for paid promotion, a testament to the campaign’s relevance and appeal.

Results and Impact

The campaign exceeded expectations, delivering impressive results in terms of both reach and engagement. Tecno Mobile saw significant organic growth on its social media platforms, with increased user interaction and a heightened awareness of the brand’s product features. The success of the “Tips and Tricks” series demonstrated the power of relatable, user-focused content in driving long-term engagement.

By showcasing Tecno Mobile’s ease of use and practical features, the campaign not only strengthened the brand’s relationship with its customers but also positioned Tecno as a more user-centric and accessible option in the competitive mobile market.

In conclusion, the collaboration between Tecno Mobile and Turquoise proved highly effective, achieving the goal of bringing Tecno closer to its users and demonstrating the value of its products in a clear and compelling manner.