TECHRINE X TURQUOISE

Techrine X TURQUOISE

Strategic Brilliance Unleashed: Turquoise's Triumph in Techrine's Elevated Brand Identity and Market Positioning

Brewing Brilliance in Branding:

Techrine’s brand essence was brought to life through an exhaustive branding process. Turquoise, the creative force behind the scenes, meticulously designed the logo, selecting colors that resonated with the company’s vision, notably emphasizing a touch of femininity with the use of pink. This deliberate choice set the foundation for an identity that stood out in a market dominated by traditional hues.

Social Media Mastery

 Turquoise team took charge of Techrine’s online presence, weaving a narrative that seamlessly blended with the coffee shop’s essence. From Facebook to Instagram and the trendy world of TikTok, every platform became a canvas for Techrine’s story. Visually captivating content, from reels to stories, filled timelines, creating a digital aroma that drew in an audience eager to experience the magic brewing at Techrine.

Results That Percolate

Turquoise collaboration with Techrine led to a surge in physical store visitors during the awareness phase. The visually engaging OOH campaign sparked comparisons with local competitors, emphasizing Techrine’s unique offerings. Strategic promotions suggested by our team further fueled the rise in foot traffic, establishing Techrine as a standout in the local coffee scene. 

A Sip of Success:

This campaign is a testament to the symbiotic dance of creativity and strategy. By understanding the company’s vision, crafting a visual identity that resonated, and amplifying the brand story through strategic campaigns, Turquoise contributed to Techrine’s ascent in the competitive coffee scene.