Realme’s Rise

In the ever-evolving realm of mobile technology, Realme, the disruptive force in smartphones, sought to establish its dominion in the vibrant Lebanese market. Tasked with the challenge, Turquoise, renowned for its prowess in performance marketing, collaborated seamlessly with Realme to orchestrate a campaign that not only catapulted the brand into the limelight but also stirred waves of awareness and preference among tech-savvy consumers.

A TikTok Triumph: Mobile Station Takes Center Stage

The battleground was set, and our mission clear—propel Realme to the forefront of the Lebanese mobile scene. With a keen eye on emerging trends, we embarked on building Realme’s TikTok presence from the ground up, establishing a vibrant identity under the name”Mobile Station.”

The C67 Chronicles: Redefining Mobile Aspirations

At the heart of our strategy lay the spotlight on Realme’s latest mobile marvel, the C67. With a laser-focused approach, we crafted engaging content that showcased the phone’s unique features, transforming it into a symbol of aspiration for the Lebanese youth. The result? A surge in brand visibility and a staggering 22.9k followers on TikTok within a short span.

Achieving a 75% Share of Voice

Our strategic marketing initiatives have successfully achieved a 75% Share of Voice (SOV) on Social Media. This strategic approach, coupled with continuous campaign optimization, resulted in minimal Cost Per Mille (CPM) while maximizing outreach. The impact of our efforts was profound, with Mobile Station significantly amplifying the share of voice for the Realme brand. Notably, our efficient ad delivery and targeted messaging led to a substantial ad recall lift, particularly for the Realme C67 Smartphone, reinforcing its standing among Lebanese tech aficionados.

A Harmonious Blend of Strategy and Partnership

The Realme campaign wasn’t just a performance marketing endeavor; it was a testament to the harmonious collaboration between Turquoise and Realme. By delving into the nuances of the Lebanese market, understanding consumer aspirations, and leveraging TikTok’s rising influence, we crafted a narrative that resonated, disrupted, and ultimately elevated Realme’s standing in the competitive mobile landscape.