Introduction to the Campaign: LONGI, renowned globally for their pioneering solar technology, unveiled an ambitious marketing strategy for their latest product, the HiMO6 solar panel, in Lebanon. They chose Turquoise for their expertise in crafting captivating visuals and slogans that align with the energy-conscious ethos of the market. The primary aim was to create a campaign that not only informs but also inspires the audience about the benefits of sustainable energy solutions.

Social Media Impact: To maximize reach and engagement, Turquoise implemented a comprehensive social media strategy. The campaign was rolled out across popular platforms such as Facebook, Instagram, and TikTok, garnering over 10 million impressions. This digital push was tailored to resonate with the Lebanese audience, highlighting the HiMO6 panel’s efficiency and LONGI’s commitment to eco-friendly energy solutions. The interactive nature of these platforms allowed for significant audience engagement, fostering a community of environmentally conscious consumers.

OOH Advertising with UPFRONT: In parallel, a robust Out-Of-Home (OOH) advertising campaign was launched in collaboration with UPFRONT. This aspect of the campaign focused on visually striking billboards and displays across Lebanon, with particular emphasis on Mount Lebanon. UPFRONT’s expertise in nationwide advertising ensured that the campaign had a broad yet targeted reach, effectively complementing the online efforts. This strategic placement of OOH advertisements ensured that LONGI’s message was visible in key locations, further enhancing brand awareness.

Campaign Success and Impact: The synergy between Turquoise’s digital prowess and UPFRONT’s OOH expertise resulted in a campaign that was both visually compelling and strategically placed. This dual approach not only bolstered LONGI’s visibility in the Lebanese renewable energy market but also significantly boosted the sales of HiMO6 solar panels through Next Solar, their exclusive distributor in the Middle East. The campaign’s success serves as a testament to the power of integrated marketing strategies in promoting sustainable technology and driving sales growth.

Conclusion: LONGI’s innovative approach, coupled with Turquoise’s creative and strategic execution, showcases the potential of combining digital and traditional advertising mediums. The campaign’s success reflects the growing interest in renewable energy solutions in Lebanon and sets a benchmark for future marketing endeavors in the industry.