When Aishti set out to showcase their latest Spring-Summer collection, the focus was to create a captivating digital campaign that would not only highlight the collection but also drive real engagement and conversions both online and in-store. Collaborating with Turquoise, Aishti aimed to achieve a full-funnel marketing strategy, addressing the key phases of Awareness, Consideration, and Conversion.

Crafting the Strategy

The campaign was designed to lead the audience through a seamless journey, beginning with awareness and ending with actionable conversions. Turquoise approached this with a deep understanding of Aishti’s brand identity, customer behavior, and the seasonal appeal of their Spring-Summer collection. Each stage of the campaign was crafted with specific goals in mind, ensuring a holistic approach that would drive both online traffic and physical store visits.

Building Awareness

To begin, an awareness campaign was launched, aimed at maximizing the reach of Aishti’s women’s Spring-Summer collection. This phase utilized dynamic single video and image formats to create an immediate visual impact, encouraging a broader audience to explore the brand’s offerings. The result was heightened visibility and an increase in profile visits, setting the stage for the next phase.

Driving Consideration

As the campaign progressed into the Consideration phase, a traffic campaign was deployed. Focusing on Aishti and Aizone’s men’s and women’s collections, Turquoise used an engaging carousel format to showcase a variety of products across categories like RTW, bags, and shoes. This approach led to significant increases in landing page views, deepening the audience’s engagement with the brand’s collections.

Optimizing Conversions
The final phase of the campaign focused on driving conversions, effectively turning audience interest into action through a targeted product carousel. This approach led to a significant increase in both online sales and physical store visits.

Seamless Execution
Turquoise’s strategic execution, combining digital formats with data-driven insights, successfully boosted brand visibility and sales, demonstrating the effectiveness of the campaign across platforms.