Introduction:
Naboulsi Distinction, a prominent men’s clothing store, collaborated with Turquoise to launch a targeted awareness campaign for their Ceremony Collection. The campaign aimed to elevate the brand’s presence in North Lebanon, incorporating social media management, production, and a robust out-of-home (OOH) campaign executed in collaboration with sister company, Upfront.

From Inception to Fruition:
Naboulsi Distinction entrusted Turquoise with a comprehensive marketing strategy to enhance brand visibility and drive sales. The campaign focused on promoting the distinguished Ceremony Collection through diverse channels, ensuring a broad and impactful reach.

Social Media Mastery:
Turquoise took charge of Naboulsi Distinction’s social media accounts, crafting engaging content that resonated with the brand’s refined and stylish image. Through meticulously filmed social media reels and promo videos, a compelling online narrative was created, showcasing the sophistication and elegance of Naboulsi Distinction’s Ceremony Collection.

Targeted Social Media Promotion:
In addition to content creation, Turquoise revamped Naboulsi Distinction’s social media promotion strategy. By targeting the right audience with precision, promotional efforts were ensured to reach those most likely to be interested in the Ceremony Collection. This included leveraging data analytics to refine audience segments and optimizing ad placements for maximum engagement and conversion.